Episode 02: Yolo But Make It Strategic

In this episode, we chat with Contessa Boorman, an experiential marketer, about what it means to follow your heart with a plan while building a case for trademarking your side hustle.

Remember, trademark your name. Trademark your side-hustle. Shoot trademark everything! Here are the resources and 3 steps that Contessa shared for trademarking:

1.     Understand the legalities behind trademarking

2.     Conduct a Google search to see if anyone has the name you want

3.     Reserve all Socials/Domain Names

4.     Research again to quadruple check no one currently holds the trademark. Here’s the website Contessa used to check for current trademarks: https://www.trademarkia.com/

Want to hear more from Contessa? Check her out on all her socials:

• Website - https://www.contessaboorman.com/

• Instagram - https://www.instagram.com/contessaboorman/

• Linkedin - https://www.linkedin.com/in/contessaboorman/

• Twitter - https://twitter.com/contessaboorman 

• Email - hellocontessaboorman@gmail.com